Logo Design Demo: From Sketch to First Drafts

dw-examples

Logo Design Demo: From Sketch to First Drafts

dw-examples

Today’s les­son in one of my graph­ic design class­es cov­ered mov­ing from mind maps, notes, and sketch­es to Adobe Illus­tra­tor when cre­at­ing a logo.

This par­tic­u­lar class is prepar­ing for their final port­fo­lio review at the end of the semes­ter. Stu­dents major­ing in graph­ic design, web design, or sim­u­la­tion will be inter­view­ing with 3 local design or mar­ket­ing pro­fes­sion­als each. These local con­tacts will review stu­dent work, give input on project and pre­sen­ta­tion qual­i­ty, then talk about the student’s future as design­ers.

I’ve assigned a col­lec­tion of projects for this class. My stu­dents must essen­tial­ly brand them­selves. They’re design­ing every­thing from a logo to busi­ness cards, resumes, and a print port­fo­lio.

Branding isn’t just about logos.

But logo design is a large part of cre­at­ing a brand iden­ti­ty. So I’ve been walk­ing through a logo design demo for my stu­dents — and oth­ers inter­est­ed in graph­ic design.

In this video, I show you how to move from notes and sketch­es to the design stage. It’s cru­cial to cre­ate a lot of iter­a­tions. While it’s tempt­ing to run with the first idea you have, it’s far bet­ter to thor­ough­ly explore ideas to help land on the best solu­tion.

I’ve been demon­strat­ing what steps to take using my own name, and thought I’d share with the wider world at large.

Logo Design Demo

Posted in Fat Girl,